Open any of these and look for the same five things: a name and a face, the store, the inventory, proof, and one tap to reach the person. That is the whole job of a car salesperson’s website, and it is why these pages work.
The gallery is being refreshed. The homepage shows a few live sites in the meantime, and every published page on Dealer Duo looks like the ones described below.
What the good ones have in common
- A real photo and the store’s name in the first screen.
- The live lot, filterable, with a page for every vehicle.
- Reviews from their own customers, not the store’s average.
- A trade-in path a buyer can start from their phone.
- One way to reach the person that rings their phone, day or night.
What you will not find
A list of links. A form that goes to the store’s round robin. A payment with no term next to it. Stock photos. The pages are plain on purpose: the buyer came to see a car and a person, and the page gets out of the way.
Questions
- What should a car salesperson's website include?
- Your name and face, the store you sell for, the live inventory with a page per vehicle, your reviews, a trade-in path, and one way to reach you that rings your phone. A list of links does the first two; a buyer who is ready needs the rest.
- Can I have my own website if I work at a dealership?
- Usually, yes, and most stores like it when the page points buyers back to their lot. Check your store's policy on advertising and on using the inventory feed. Dealer Duo pages carry the dealership's name and inventory, and Tower lets the store see and approve what goes out.
- How much does a car salesperson website cost?
- Dealer Duo starts with a free trial, then one monthly plan, with a free .com connected for you. Built-for-you alternatives run from $50 to $149 a month plus a setup fee; a site bundled with a paid lead feed starts near $800 a month.
- How long does it take to make one?
- A few minutes on Dealer Duo: the page is drafted for you from your name, your store, and your photo, and you publish when it looks right. The examples above were each published by the sales associate shown.